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[kimoo]

Keratin treatments for straight, smooth hair have reached major popularity among our readers. These keratin keratin treatment keratin for hair brazilian keratin are truly ’the newest trend in defrizzing and smoothing many textures of hair from curly to relaxed,’ says Ted Gibson, a salon owner who recently starting performing the La Brasiliana treatment. Those who have had keratin hair treatments call them a ’miracle’ and applaud them for making blow drying and straightening hair much easier for months at a time. But the buzz about the treatments isn’t all positive, mostly because many of the brands on the market contain or initially contained formaldehyde. But as Mauricio Ribeiro, creator of the Brazilian Blowout explains, ’The treatments have evolved so much.’ Saying that customers no longer complain about a strong chemical smell, but that ’you need a chemical to make the process work.’ Chemist Doug Schoon, president of School Scientific in Dana Point, Calif., agrees. To get ’shiny, straight hair for months, formaldehyde or other aldehydes must be used,’ he says. Adding that he ’believes clients have no risk’ of being harmed by the treatments. 19169
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