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Post by Manny Moore on Apr 7, 2017 1:49:48 GMT -5
The answer depends on your client offering. All follow forms of the marketing work, but they don't work for every business. Marketing effectiveness depends on many variables including competition, market penetration/awareness, amount of exposure you can obtain/afford, etc.
Are you offering a service? Is your service only available in a certain territory? If so, make sure you are not wasting money targeting outside of your territory.
Internet marketing like:
Website
Local SEO
Organic SEO
Pay per click marketing
Social media marketing
Internet directories
CraigsList
Print marketing:
Local want ads
Newspaper
Direct mail
Advertisements in flyers (like the back of a church's Sunday update)
Traditional marketing:
TV
Radio
Billboards
Outbound sales:
Cold calling
Door to door sales
Are you offering a product? Make sure you are investing your marketing dollars in places relevant to your audience.
Internet marketing like:
eCommerce website
eBay
Amazon
Etsy
Organic SEO
Pay per click
Social media
Print marketing:
Local want ads
Newspaper
Direct mail
Advertisements in flyers
Traditional marketing:
TV
Infomercials
Radio
Outbound sales:
Cold calling
Door to door sales
There are many, many effective ways to advertise a product or service. For a more detailed answer, I'd love to know exactly what you are selling.
Good luck!
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