Post by bestbusinessnz on Jul 13, 2011 4:37:12 GMT -5
Increasing sales and generating profits is a difficult task for any company or business. The survival and growth of any business is dependent on its marketing strategies. So, in order to add customers and increase the sales and revenue, the companies and organizations opt for effective and efficient marketing and promotion tools. Calendars are one of the most important and powerful tools that are used by the companies and businesses for building their brand identity and promotion of their products and services. Generally, festival season of Christmas and New Year is the best time for companies to launch their new products and offerings and avail special discounts on non-seasonal or end-of-season items for customers. The information regarding new products launches and special discount schemes offered by the companies can be given to the clients and potential customers by sending calendars and Xmas cards. Sending of greeting cards by the companies to the employees, clients and potential customers is a good way of wishing them on the festival occasion and showing respect and gratitude towards them. This obligatory gesture also marks a good impression on the behalf of the companies.
The marketing budget of the company plays an important role in carrying out the promotional campaign of the products or services. If the budget is tight, calendars and other stationery items are ideal tools that can be used for the marketing for the business. One more advantage of calendars is that people use them on almost daily basis for the planning, organizing and scheduling of events, appointments and other activities. And, calendars bearing the name, logo, address and contact details of the company or organization help in the promotion and exposure of the businesses. These calendars can be hanged on the walls, doors and other places of homes and offices and more people can have the view of the company logo and brand name highlighted on the calendar page. Thus, it helps in creating brand awareness among the masses.
When it comes to the designing part of the calendar, target customers should be the first ones to be kept in mind. If the target customers are household people, then wall calendars are a better option, where as, if the target audience mainly caters to the office going segment, then desk or table calendars can be the perfect choice. If the target audiences are the people who travel a lot, then pocket or wallet calendars can be designed because they can easily be accommodated in to the pockets and are handy items to use.
Important information regarding the name, address and contact details should be printed correctly on the calendars. Proof-reading should be done so as to avoid making any mistakes and spelling errors before the calendar print. Use of graphics and images can be done as per the theme of the calendar. Photos and pictures of universal themes like nature, animals, landscapes and tourist destinations are common. But, if the company is promoted their own products and services, then their product pictures can be added on to the calendar pages.
The marketing budget of the company plays an important role in carrying out the promotional campaign of the products or services. If the budget is tight, calendars and other stationery items are ideal tools that can be used for the marketing for the business. One more advantage of calendars is that people use them on almost daily basis for the planning, organizing and scheduling of events, appointments and other activities. And, calendars bearing the name, logo, address and contact details of the company or organization help in the promotion and exposure of the businesses. These calendars can be hanged on the walls, doors and other places of homes and offices and more people can have the view of the company logo and brand name highlighted on the calendar page. Thus, it helps in creating brand awareness among the masses.
When it comes to the designing part of the calendar, target customers should be the first ones to be kept in mind. If the target customers are household people, then wall calendars are a better option, where as, if the target audience mainly caters to the office going segment, then desk or table calendars can be the perfect choice. If the target audiences are the people who travel a lot, then pocket or wallet calendars can be designed because they can easily be accommodated in to the pockets and are handy items to use.
Important information regarding the name, address and contact details should be printed correctly on the calendars. Proof-reading should be done so as to avoid making any mistakes and spelling errors before the calendar print. Use of graphics and images can be done as per the theme of the calendar. Photos and pictures of universal themes like nature, animals, landscapes and tourist destinations are common. But, if the company is promoted their own products and services, then their product pictures can be added on to the calendar pages.